Tuesday Topic // What Are Your Expectations for Kanye and adidas?
words // Zac Dubasik
After much speculation, Kanye West announced yesterday that he had signed a deal with adidas. This comes on the heels of a series of rants, which, among other things, directly addressed his unhappiness with Nike.
Worried about his daughter’s future, Kanye decided to go with a presumably more lucrative offer from adidas, where he plans on becoming the “Tupac of Product.” Yes, that was the exact logic he presented. So, while the fate of the Red Octobers remains in doubt, the next brand Kanye will collaborate with is now certain.
What isn’t so certain are questions like, what will the partnership look like? How wide-reaching will it be? What kind of impact will it have? There will almost certainly be a footwear element, but based on his recent comments, there will surely be more to it than a simple sneaker collaboration, like a full range of apparel, too.
What do you hope to see out of this new partnership? And just how big do you think it can be? Can a Kanye x adidas collaboration generate the same amount of interest as the past Nike projects? Can Kanye help adidas reach new heights? Who has the most to gain or lose?
Share your thoughts in the comments section below, and let us know what you think about yesterday’s big announcement.
That being said, what did adidas really do better than Nike in the past decade? Not basketball, not football, not running, not track & field, soccer is a toss up...
Maybe Nike is the most popular brand because they actually make superior shoes (aesthetically at least).
Maybe you should email Kanye and ask if you can suck his dick in real life.
Now, I've seen you say this to me on another thread, and I ignored the crude commentary, but what is the problem with acknowledging people and giving such props who strive to do better?
Was he accused of raping someone, or did he sue his parents? Did he snitch on someone? I don't know...cheat on his wife with random chicks raw doggie or something?!
I wasn't talking bout Kimye, i was talking bout you. You, and your pathetic attempts to virtually lick his balls in every single post. Get a fucking life wanker.
I think that it is pretty clear that you are suffering from some sort of mental illness, so smacking you around would only make me look bad.
That's right, walk way like the fag your really are. Good luck getting a life.
Wanted: Lebron VII All Stars sz 12.5 or 13