words // Zac Dubasik
At yesterday's investor meeting, Nike provided an overview on its strategy for long-term growth. And based on the numbers presented, they apparently plan on its consumers buying A LOT of shoes over the next few years.
They plan to achieve this through a number of ways, including increasing their direct to consumer and overseas business, and even expect growth in the Converse brand.
"NIKE, Inc. is designed to win. We’ve never been better positioned to capitalize on the opportunities ahead of us,” said NIKE, Inc. President and CEO Mark Parker. “We have a strong management team and we are accelerating our innovation agenda to create products and services that drive growth in the marketplace, deliver exciting retail experiences globally and expand the capabilities of our powerful supply chain. We will continue to serve the athlete, reward our shareholders, manage risk, and lead our industry.”
Check out the full press release here, and look below for images from Wednesday's presentation. What do you think the keys are to Nike meeting these goals? What do you want to see from them, to keep you interested over the next few years?
