Sony and Nike Are Collaborating Again

No PlayStation pairs this time.

via kazharada

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by Brendan Dunne

This pair of fragment x Nike Roshe LD 1000 exclusives is one of the strangest Swoosh collaborations in a while.

The model was created for artists under Sony Music Artists Inc., which is a subsidiary of Sony Music Entertainment Japan. The talent management company's logo shows up via some embroidery on the back, but there don't appear to be any actual Sony logos on the shoe.

The curious pair was spotted at Sony Music's SMA40th event in Tokyo, and may have been created exclusively for the event. Hiroshi Fujiwara is close with one of the managers at SMA and actually created some fragment merch for the SMA40th celebration, so it's likely that he orchestrated the team-up.

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