Kanye West Announces Debut of New adidas Sneaker Today in Germany

The adidas Global Brand Conference is currently under way in Germany, and Kanye West is in the building.

words // Brennan Hiro Williams & Zac Dubasik

Today,  adidas held their Global Brand Conference in Germany, which was highlighted by a Kanye West performance.  While there was much speculation as to him debuting his first adidas sneaker, many fans were let down when he appeared wearing a pair of Stan Smiths. 

But while we may not have gotten the first look today, we did learn more about this upcoming sneaker. Following his live set for the adidas crowd, Kanye revealed that he will unveil the "new Yeezy" in June. Check out the video of the announcement below. Are you looking forward to the collaboration? 

 

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Kanye West adidas Sneaker Debut at Global Brand Conference

Kanye West adidas Sneaker Debut at GBC

 

Images via @jrplante, @krisekman, @tvollebregt