The Latest from Rita Ora and adidas Originals

Check out the "O Ray" pack.

by Brendan Dunne

 

Every celebrity adidas Originals collaboration will be forced to live in the shadow of the adidas Yeezy from this point on.

Doing her best to shine in the shadow is Rita Ora, who beat Ye to the punch by releasing her first adidas project last summer. She's back again with this new set that's been dubbed the "O Ray" pack for its bony graphics. Included in the group will be shoes like the adidas Superstar and the adidas Tech Super, which wear similar black/yellow colorways and feature an "O" slapped onto their tongues.

Rita Ora fans won't have to wait too long for this capsule to release–the sneakers shown will be in stores on March 1st.

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