Rihanna Reportedly in Talks to Join PUMA

Known as an avid wearer of sportswear by adidas Originals, pop star Rihanna may soon sign a lucrative endorsement deal with rival brand PUMA.

Known as an avid wearer of sportswear by adidas Originals, pop star Rihanna may soon sign a lucrative endorsement deal with rival brand PUMA.

According to Daily News’ Confidential, PUMA is already in the process of putting together a team to work on Rihanna’s lifestyle line. The deal is reportedly worth $1 million and will prevent the singer from wearing sportswear by other brands.“The offer isn’t signed yet, but she is in 100% and wants to do this” said Daily News’ source.

Over the summer, Rihanna — real name, Robyn Fenty — filed trademarks for the names Fenty Apparel and Fenty Clothing.

This isn’t new territory for PUMA. In 2013, the Germany-based company launched a partnership with Solange Knowles.

While we wait for confirmation, let us know if you think this signing makes sense for PUMA and whether or not Rihanna has the potential to have Kanye West-like appeal in sportswear.

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