by Brendan Dunne
For those that haven't gotten the message yet, Reebok is serious about its Ventilator silhouette this year.
The original colorways got things going, the collabs have started to come, and now the brand is flexing its roster of endorsers to create some extra energy. Case in point is Kendrick Lamar here showing off the new reflective Ventilator, a sneaker that will be in stores tomorrow, Feb. 2. This colorway is the sort that might otherwise get lost in the mix of inline releases, so attaching them to Kendrick, even if via just a passing press release photo, should be a good gage on his ability to move units. The reflective Reebok Ventilator will be available for $80 straight from Reebok, as well as stores like Jimmy Jazz, Shoe City, and Shoe Palace.
