words // Zac Dubasik
For almost 30 years, we've become accustomed to seeing Reebok's Vector logo adorn the sides of their most iconic shoes. But as the brand announces a shift in direction, from focusing on elite athletes in the past, to fitness for all, they've also unveiled a new logo.
Matt O'Toole, Reebok's Chief Marketing Officer, explained the new logo's meaning:
"The Reebok Delta has three distinct parts each representing the changes -- physical, mental and social -- that occur when people push themselves beyond their perceived limits and embrace an active and challenging life."