Reebok Unveils New Logo, Announces Major Shift in Brand Direction

As Reebok announces a shift in direction, they've also unveiled a new logo.

words // Zac Dubasik

For almost 30 years, we've become accustomed to seeing Reebok's Vector logo adorn the sides of their most iconic shoes. But as the brand announces a shift in direction, from focusing on elite athletes in the past, to fitness for all, they've also unveiled a new logo.

Matt O'Toole, Reebok's Chief Marketing Officer, explained the new logo's meaning:


"The Reebok Delta has three distinct parts each representing the changes -- physical, mental and social -- that occur when people push themselves beyond their perceived limits and embrace an active and challenging life."

Check out the video below which helps explain the change, and let us know in the comments what you think about the new look. Could you imagine if this logo would have been aroud back when shoes like the the Question and Kamikaze were designed? 

via Ad Age