Reebok Revisits the Insta Pump Fury DNA

Reebok lets the Ista Pump Fury play the bench and introduces a hybrid model based on the runner.

by Brendan Dunne

Reebok has decided that it just can't put down the Insta Pump Fury, even after the frenzied year of collaborations that was 2014.

And so, they've created the Reebok Furylite, a new model that clearly owes a lot to the 1994 runner in question. Gone is the namesake Pump technology and the segmented look that made the design look so alien in the first place, but the DNA is still there in the form of the panel at the midfoot area as well as the toecap. The name implies a lighter build, although Reebok has yet to debut the shoe so it's uncertain just how much weight this model shaves off the original Insta Pump Fury. Suppa already has four colorways of the Reebok Furylite up for grabs.