1.
Since they first bowed in Atlanta last year, Puma Labs have been popping up in Foot Lockers all over the country in some shape or form. 125 locations at current count. In most scenarios, Puma' s "Lab" takes the form of a special Puma section on the shoe wall, but in a select few (less than a handful to be exact), the Lab is a 1,000 square-foot Puma-only boutique.
2.
An example of Puma's latest fully-built out shop-in-shop just opened in Philadelphia this past weekend. The layout of Lab spaces is broken up into three separate zones: a section for exclusive and premium collabs like its latest projects with ALife and Vashtie, a section for lifestyle products (think updated colorways of the Puma Basket and Suede), and a section for sport performance (basically, anything Usain Bolt wears).
A second Puma Lab concept is expected to roll out in the Philadelphia-area within the next few weeks, which makes sense because the city plays hometown to one of the brand's biggest ambassadors—Meek Mill. And get ready for more of these Foot Locker x Puma shop-in-shops to roll out in other states later in the year.
