PickYourShoes x Reebok Twilight Zone Pump - "BBerry"

words // Brandon Richard

Originally founded in 2002 through a passion for hard-to-find kicks, PickYourShoes.com has emerged as one of the world's leading online sneaker retailers. This year, PYS celebrates their 10th Anniversary with three collaborative Pump releases from Reebok, starting with the "BBerry" Twilight Zone Pump pictured here.

Inspired by the increasing importance of high-tech smart phones in our everyday lives, the shoe's upper features dimensional patent leather trim, similar to the glossy exterior of the BlackBerry. Heavy ink logos, also inspired by the Blackberry, run from the Pump on the tongue to the vamp, complementing the silver hits on the midsole. Mimicking the phone's "answer" and "end call" buttons, the Energy Return System tube on the left shoe is done in green, while the other is red. Additional high-tech details appear along the collar. The PYS Chinese seal on the insole and hang tag in celebration of the Year of the Dragon ties the look together.

The PYS x Reebok Twilight Zone Pump "BBerry" will launch on Wednesday, January 25 over at PickYourShoes.com.