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Pharrell Joins adidas

 

 

words // Zac Dubasik

It probably doesn't count as a surprise, but at least it's now official. This morning, adidas announced their latest celebrity partnership, which has them joining forces with Pharrell Williams.

The collection is scheduled to launch this upcoming summer, and will include materials from another of Pharrell's ventures, Bionic Yarn, which is a company known for turning plastic debris into usable yarn and fabric. 

While Pharrell has collaborated and been associated with many brands over his career, his love for adidas has been lifelong.  "Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn", Pharrell said, in regards to the announcement.

Pharrell joins a stable of collaborators at adidas which now includes both Nigo and Kanye West - two individuals he's been associated with in the past. Check out the official announcement video below, and let us know what you think of this signing. What are your expectations for the collaboration? How do you think it's impact will compare to that of Kanye and Nigo?

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