#21MNYC will pilot this new drawing system tomorrow at 1 PM EDT for two #NikeLab styles. Stay tuned. pic.twitter.com/OgbPKVaeKa
— NIKELAB (@NikeLab) July 15, 2015by Brandon Richard
Rolled out to mostly positive reviews, Nike's new online drawing system is creating a fairer platform for purchasing highly coveted sneakers in light of the controversy involving add-to-cart bots. Apparently pleased with its success, the system is slowly being integrated into NikeLab retail locations.
NYC-based 21 Mercer announced that it will pilot Nike's drawing sytem for the fragment x NikeLab Roshe Cortez and Roshe LD-1000 releases. A link will be tweeted from the @NikeLab Twitter account at 1:00 p.m. EST tomorrow, with a 30-minute window to enter. Winners will reserve a pair for in-store pickup. Online NikeLab releases will remain the same for the time being.
The drawing system is designed to create a more premium in-store launch experience. Discover how it works: http://t.co/7Gwj9967lM #NikeLab
— NIKELAB (@NikeLab) July 15, 2015
We will tweet a link to the drawing. It will stay open for 30 minutes. Enter for a chance to reserve your pair & pick up in-store. #NikeLab
— NIKELAB (@NikeLab) July 15, 2015
To enter the drawing, you will need to sign in with Nike+. If you’re not a member, create your account here: http://t.co/W1V9EhPuVz #NikeLab
— NIKELAB (@NikeLab) July 15, 2015
@kklene16 No, for in-store. However, we'll still have products available on http://t.co/nNNZaVoodu.
— NIKELAB (@NikeLab) July 15, 2015
