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NikeFuel Free 3.0 Releases at SXSW

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words // Brennan Hiro Williams

As part of this week's SXSW festivities in Austin, Nike released a limited edition Free 3.0 to celebrate the new NIKE+ FuelBand. The mostly black and silver shoe features red, yellow and green accents, inspired by the FuelBand's LED color scheme. The lightweight mesh upper and Phylite midsole help mimic a minimal, barefoot-like experience. 

The NikeFuel Free 3.0 is available exclusively this week at SXSW in the VEVO / NikeFuel Station, before releasing nationwide at select Nike retailers next week.

Additionally, FuelBand users at SXSW who reach 6,453 daily Fuel points will be prioritized for expedited admission to Nike's "I'm With the Band" concert series, which includes live performances from Nas, Major Lazer, Sleigh Bells, Neon Trees, Machine Gun Kelly, Duck Sauce, Girl Talk and The Shins. 

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