Nike x Undercover GYAKUSOU Holiday 2013 Apparel Collection
words // Brennan Hiro Williams
The ongoing Nike x Undercover GYAKUSOU collection continues this winter with another exceptional assortment of cutting-edge running apparel for men and women. Designed by Japanese street fashion legend Jun Takahashi, the seventh season of GYAKUSOU features an intricate mix of materials and new Nike tech, all brought together in subtle city tones and natural hues.
Driven by Jun’s infatuations, this season’s design process began with a visit to Nike World Headquarters in Beaverton, Oregon. Here, the Nike Advance Innovation Team offered insight into its latest materials and introduced Takahashi to its most advanced performance running apparel innovation – The Nike Aeroloft Vest. As an avid runner who seeks functional simplicity, Takahashi naturally gravitated towards the Nike Aeroloft vest and put it to the test. Trial lead to validation, and birthed a unique Gyakusou version of the Nike Aeroloft Vest. The combination of ripstop nylon with 800-fill down baffles helps keep runners warm in cold conditions. Simultaneously, the fabric uses movement to activate ventilation, allowing trapped air and body heat to escape through laser-cut perforations as the wearer’s activity level increases. Hours spent in the Nike materials library further influenced the designer’s choice of fabrics leading to a collection that’s aesthetics are outmatched only by its technologic advancements.
Mirroring Takahashi’s progress as a runner who has graduated from 30-minute jogs to regular 10K runs and the successful completion of multiple marathons, this season’s collection is more technical than ever, both in appearance and performance. Taking inspiration from his personal running advances, Jun has streamlined the Gyakusou designs so that every detail serves a running-specific function.
The Nike x Undercover GYAKUSOU Holiday 2013 collection launches this October at select global retailers.