words // Brennan Hiro Williams
Nike previews the new Medal Stand collection, featuring items such as the 21st Century Windrunner and Flyknit Trainer, to be worn by USA athletes at the 2012 Summer Olympics.
For the first time Nike will offer three distinct outfits to be worn on the medal stand by athletes from different sports. A contemporary approach to classic silhouettes, combined with soulful details, some of which are only visible to the athlete, finish the look as they celebrate their victory.
“The medal stand is a pinnacle moment for these athletes,” said Global Olympic Creative Director, Martin Lotti. “The world is watching and we want to make sure the athlete looks and feels good in celebration of their achievement.”
Stay tuned to Sole Collector for more Olympics coverage this summer.
.jpg)
