Nike Unveils the Air Max+ 2013
words // Brandon Richard
Today, Nike unwraps the next model in the world's most iconic running shoe series, the Air Max+ 2013. The Nike Air Max+ 2013 features the most advanced heel-to-toe Nike Max Air unit ever to provide lightweight, soft cushioning and more flexibility than any previous version.
Emphasis was placed on natural motion in the design. The Air Max design team started with a reconstruction of the Max Air unit to ensure the softest, most comfortable ride possible. Inner walls are minimized to encourage airflow, and internal tubes move with the foot to provide more flexibility than in previous units.
Hyperfuse construction creates a lighter, more breathable upper to reduce weight without sacrificing comfort. Open hole mesh on the upper serves the dual purpose of allowing increased ventilation for comfort on the run and generating a sleek appearance.
A notched inner sleeve wraps around the foot, while a molded collar supports the ankle to create an improved fit that feels virtually seamless.
First introduced on Tinker Hatfield's Air Max 1 in 1987, visible air continues to be one of the most relevant and revolutionary innovations Nike has ever created. The reinvented Nike Air Max+ 2013 represents the evolution of Nike Running.
The Nike Air Max+ 2013 will be available at nike.com beginning January 2013.