words // Brennan Hiro Williams
Nike unveiled Barcelona's new 2012-13 home and away kits today, fusing together club tradition with modern technology. The new Barca kits are made from 23% lighter fabric with a 20% stronger knit structure than Nike's previous offerings, utilizing Dri-FIT technology and laser-cut ventilation zones to promote moisture and temperature regulation.
The kits are also environmentally friendly, with tops made from 96% recycled polyester and shorts made from 100% recycled polyester, using up to 13 recycled plastic bottles per set.
Home:
Barcelona’s new home kit sees the famous blue and red stripes fused together to give the shirt a bold new look.
For years the club has taken the best of its homegrown talent (the cantera) and fused those young stars with the world’s finest players, giving the team a mixture of youthfulness, tradition and creativity - all qualities that inspire the new kit.
The red crew neck collar gives the shirt a classic but modern feel, whilst the graphic on the outer neck is the Catalan Senyera flag. The inner neck reads, ‘MÉs Que Un Club’ (More than a club). The blue on the shirt is a darker blue than seasons gone by. And the font used on the Kit is inspired by Catalan architecture.
The blue shorts have a red stripe on the side and ‘Barca’ on the back waistband. The blue socks have Barça in yellow in the same font as the shirt. The socks also offer a new and innovative design featuring an updated cotton footbed offering additional support and comfort.
Away:
The new away kit is an explosion of bright colour to celebrate the club’s effervescent style of play.
The new shirt fuses orange into yellow on the body paying homage to the city’s mixture of culture, art, style and architecture. The shirt has a classic orange crew neck ribbed collar with the famous Blaugrana detail on the back of the neck and orange sleeves.
The outer back detail on the shirt is Catalan’s Senyera flag, whilst the inner neck graphic reads, ‘Més que un club’ (More than a club). The font used on the kit is inspired by Catalan architecture.
The yellow shorts have the Blaugrana detail along the side seam and ‘Barca’ on the back of the waistband. The yellow socks also have the Blaugrana detail on the top and the ‘Barca’ detail on the back.
Take a closer look at the new Barcelona kits in the images below.
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