Nike To Release New FuelBand Colors and Increase Retail Distribution

words // Brandon Richard

On October 31, the Nike+ FuelBand will be available in two new colors, with distribution expanded across the United States, Canada and the United Kingdom. New options include "White Ice" and "Black Ice," which become the third and fourth versions of the band.

Originally launched in February 2012, the FuelBand is a wrist-based tracking device that tracks and measures user activity during the day and designates a score for the activity in the form of NikeFuel.

Prior to the upcoming launch, FuelBands were only available at select Nike locations in the United States and Canada and through NikeStore.com. Now there will be a bump in availability in the US, Canada and UK.

To keep up to date with news of the Nike+ FuelBand as October 31 approaches follow NikeFuel at http://twitter.com/nikefuel or at http://www.facebook.com/nikefuel.