words // Brandon Richard
This summer, Nike will be taking the World Basketball Festival to Paris, where they'll set up at the Cité Universitaire Internationale for five days of basketball celebration. From July 12 to 16, fans can be part of the free festival from 8:00 a.m. to 10:00 p.m. daily. The event will feature two full-size courts and two half-courts in celebration of the heritage and culture of the sport.
Over the five days of the festival, visitors will be able to take part in and attend tournaments and basketball clinics but also have free access to the courts with their friends to play some pick-up games.
On the 12th of July, 13 to 18-year olds will be eligible to participate in a Nike Camp and gets pointers from Gregor Beugnot, Elan Chalon Coach. The focus will turn to the girls on July 15, when girls will have the chance to take part in an all-female camp and attend the final of the ‘She Got Game’ tournament, an international streetball tournament exclusively for girls.
French Basketball Team captain Boris Diaw and teammate Tony Parker will stop by on Monday, July 16 to see the best players from the two camps square off against each other.
Giving fans the chance to show their support to the French Basketball Team, the entire squad will attend the festival to meet fans on July 14 and will scrimmage against Spain on July 15. The game will be shown on a giant screen starting at 2:30 p.m.
At the festival Nike will celebrate basketball culture through its iconic designs and one of its legendary teams. The year 2012 marks the 30-year anniversary of a legendary shoe model: the Air Force 1, and Nike will broadcast the documentary “Air Force 1: Anatomy of an Urban Legend” at the festival. 2012 is also the 20th anniversary of the legendary Dream Team ’92 and Nike has developed a sportswear collection celebrating the achievements of this unrivaled team, which will be showcased in Paris.
Check out the flyer below for more information.