Nike's LeBron James Collection Gallery In Beijing
words // Nick DePaula
images // Victor Sun
To help launch the new LeBron 11 in China, Nike Basketball hosted a group of media members in Beijing yesterday, with Footwear Product Director Charles Williams walking them through the latest innovations and technology found in the eleventh addition to the series.
While the new shoe is definitely impressive, what clearly caught everyone in attendance by surprise was this over-the-top wall display of the entire Nike LeBron series.
From the Zoom Generation to the first Soldier (yes, even the Sole Collector hyperstrike!) to all of the more recent signature models, the gallery had some of the most exclusive and sought after LeBrons ever made.
Check out the event space in detail below via the SC China team, and let us know which model or colorway is your favorite in the comments section below.