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by Brendan Dunne
Ever wonder how a pair of Nikes makes it from a designer's sketches to the shelves of sneaker stores worldwide?
Steve Bence, the director of global transition management at Nike, breaks the process down in this new clip. The video comes from the University of Oregon's new Sports Product Management program, which is a master's program offered by the school that aims at placing students in the sportswear industry.
The video lacks the flare of Nike promo video that might better romanticize the process, but it provides some good insight into how the brand operates when bringing its innovations to life.
