words // Brennan Hiro Williams
Nike opened The Art + Science of Feeling in New York City today, a new installation inspired by the Nike Free Hyperfeel.
Housed within an all black temporary structure in New York's Meatpacking District, The Art + Science of Feeling features three distinct spaces, each providing guests with a "tactile exploration of environmental elements," such as stone, sand and grass. Nike partnered with artists Aramique Krauthamer and Jeff Crouse on projections and visuals to further augment the experience, and that's where things get trippy: equipped with "neuro-headsets," visitors will produce their own custom audio-visual experience as they move through the installation, "informed in real-time by the brain's sensory reaction to the textures underfoot."
The Art + Science of Feeling, located at Gansevoort Plaza (9th Avenue and Gansevoort Street), is now open to the public, and will run through Sunday, September 8. A special colorway of the Nike Free Hyperfeel will also be available for purchase on site.