Nike Presents: Inside Access - Tourney Time

Ahead of March Madness, Nike Basketball presents a look at the brand's involvement in college basketball throughout the years.

words // Zack Schlemmer

Ahead of March Madness, Nike Basketball presents a look at the brand's involvement in college basketball throughout the years. 

With 14 of the last 16 men's and 9 of the last 13 women's NCAA basketball champions outfitted from head to toe in Nike or Jordan Brand apparel, Nike's presence in college hoops is undeniable.  Nike's impact reaches back even further than that, starting with the Georgetown Hoyas edition of the Terminator High in 1985, as well as the "Be True To Your School" campaign for the Dunk.

From the Georgetown Terminator, to the Arizona Wildcats debuting the Air Foamposite One, to the modern Elite Uniforms and more: check out a few images below, and get the full story on the Tourney Time feature from Nike Inc.