Nike Modifies Twitter RSVP Process
words // Zack Schlemmer
Nike takes another step in battling the dreaded twitter bots, announcing a modification to their twitter RSVP process. Now within the image sent out with each Nike store's RSVP tweet, instead of having one word circled, there will be multiple words circled randomly with only one completely circled, which will be the one to include in your reply. Get all that? Continue reading below for the official statement from Nike.
On the RSVP launch date, a participating Nike store will send an RSVP tweet at a random time, which is your signal that the RSVP process has started for that Nike store. Users must be following the participating Nike store on Twitter to receive the RSVP tweet. This tweet will include a product-specific hashtag that is circled in the attached image. Users must respond with the complete hashtag that is fully circled in the image, not a hashtag with a circle cutting through it.
Once the RSVP tweet is sent, you must send a Direct Message (DM) to the Nike store in order to participate. The DM must include:
- The complete launch product specific hashtag found circled in the image tweeted by the Nike store
- Your first and last name
- Your shoe size (limit one)
For full RSVP details visit Nike Inc.