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Nike Launches FuelBand SE in Japan with Tokyo Tower Event

words // Brennan Hiro Williams

Last weekend, Nike launched the new Nike+ FuelBand SE in Japan with a special event at the iconic Tokyo Tower. Celebrating the FuelBand's Japanese debut, the event's festivities included live music and NikeFuel challenges, including a 600-stair climb to the top of Tokyo Tower and a shadow boxing session with boxing champion Takashi Uchiyama. To top things off, the usually international orange tower sported NikeFuel-inspired green, yellow, orange and red lights.

The Nike+ FuelBand SE is available now at Nike Japan stores and online at Nike.com.

Tokyo Tower with NikeFuel lighting

Nike Fuelband SE Japan launch at Tokyo Tower

Nike Fuelband SE Tokyo Tower course

Nike Fuelband SE Tokyo Tower course contestant

Nike Fuelband SE Tokyo Tower launch party

Nike Fuelband SE Tokyo Tower Fire Ball

Nike Fuelband SE Tokyo Tower launch

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