words // Brandon Richard
At today's Electronic Entertainment Expo (E3) video game conference in downtown Los Angeles, Nike and Microsoft unveiled "Nike+ Kinect Training," a gaming platform that will usher in a new era of home training exclusively on Kinect for Xbox 360. Featuring Nike trainers who work with some of the world's greatest athletes, the game is a custom training program rooted in elite athlete fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes.
Whatever your fitness goal, “Nike+ Kinect Training” will give you the tools to get you there. Through the Kinect technology, the personal trainers within the experience can see how your body moves, assess your physical strengths and athleticism, identify areas for improvement, and create a personalized workout plan to help you achieve your personal best. With real-time feedback to make sure positions and movements are correct, the “Nike+ Kinect Training” custom program evolves as you do, helping you get fitter, faster and stronger.
"Nike+ Kinect Training’ gives everyone access to the same training we give professional athletes. It combines our unique understanding of the greatest athletes in the world with the amazing sensor technology of Kinect for Xbox 360,” said Stefan Olander, Nike Vice President of Digital Sport. “‘Nike+ Kinect Training’ will make working out at home fun and inspiring, and with its seamless connection to two huge global communities in Xbox LIVE and Nike+, you’ll always find more motivation in someone to train with or challenge.”
“By combining Nike’s understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available,” said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy of the Interactive Entertainment Business at Microsoft. “Kinect becomes the eyes for ‘Nike+ Kinect Training’ instructors, bringing a new level of engagement and personalization to the program that blurs the lines between a personal training session and a game.”
The experience is enhanced with the ability to compete in challenges, send encouragement to friends and stay connected with a mobile app that keeps you motivated and on track for your next workout. “Nike+ Kinect Training” will be available exclusively on Kinect for Xbox 360 during the holiday 2012 season.
