words // Brennan Hiro Williams
Nike's Digital Sport sector introduced a new product today, launching the Nike+ Kinect Training video game for the Xbox 360.
First previewed at the E3 convention last June, the newest addition to the Nike+ ecosystem brings a personalized training experience into the living room with the help of Microsoft's Kinect technology. Using the Kinect sensor, Nike+ Kinect Training provides real-time feedback while guiding users through a customized exercise program that evolves over time.
Nike+ Kinect Training also allows users to workout with friends over the Xbox Live network and tap into the Nike+ community, creating a social atmosphere that promotes users to share their accomplishments, encourage their friends and compete against each other in various challenges.