words // Zack Schlemmer
Nike unveils their new MVP graphic option for the KD VI in celebration of Kevin Durant's landmark season, available now for your own custom colorway on Nike iD.
Via Nike Inc.
The KD VI was developed to the exact specifications of MVP Kevin Durant, with a sharp focus on design benefits and personal stories. The journey continues with a KD VI NIKEiD MVP graphic celebrating Durant’s first MVP award, now available exclusively on NIKEiD.
There is more to KD’s MVP award than stellar statistics. His mental focus this season allowed him to cut through the clutter, represented by the pixelated KD VI NIKEiD MVP graphic. Key stats from the year — including Durant's 31+ points per game scoring average, 41 consecutive game streak scoring 25+ points and two 50+ point games — appear through an intentionally blurred graphic that becomes clear with these bright stats.
Durant will receive a special one-of-one edition of the KD MVP shoe, similar to the KD VI NIKEiD MVP version. Athletes and fans globally can create their own MVP shoe or mimic the look of KD's.
The MVP graphic option is available now for customization on Nike iD. Check out the exclusive version Durant will wear on-court in detail below, along with a a few more examples created in NikeiD.
