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by Brendan Dunne
It's not often that Nike creates a sneaker that skimps out on the Swoosh branding to this degree.
Famous examples from Nike's past of pairs that shunned branding include the Nike Air Huarache, which acted as an antithesis to the Swoosh overdose designs of the brand's early 90s catalog. Reflecting that approach is this shoe, the Nike Hyper Fr3sh, which sports just one miniature version of the logo at the top of the tongue.
So far, the Nike Hyper Fr3sh has only released out in Asia. Sole Collector will provide info for a U.S. sneaker release date.
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