words // Brennan Hiro Williams
Nike unveiled its new GS football boot in London yesterday, combining the efforts of Nike Football and Nike Better World for the lightest and most environmentally friendly production boot in company history.
Weighing in at only 160 grams, the GS was developed with weight and waste reduction as top priorities. The boot features, most notably, a "bio-based" traction plate and sockliner made from castor bean-derived materials. The upper is made from solvent-free Kanga-Lite synthetic, while the tongue and quarter are made with recycled polyester, 95% of which comes from recycled plastic bottles.
Nike released an additional teaser video yesterday, featuring a mystery player unboxing the GS boot for the first time. Who is this next generation player? Perhaps it's Neymar, the Brazilian phenom who signed an 11-year endorsement deal with Nike last year.
2012 pairs of the Nike GS will release at select global accounts on August 15. Retail price is set at $300.