Nike Changes Time for Saturday Sneaker Launches

Nikestore has once again switched up the process for Saturday launches.

by Brendan Dunne

Beginning this Saturday, Jan. 3, online sneaker launches from Nike will happen at 10AM EST/7AM PST.

The change is a slight one that will allow for more sleep for Nikestore users on the West Coast, who previously had to deal with waking up at 5AM to purchase pairs. Nikestore has continually changed their approach to online launches in recent years, doing everything from switching the times up to applying verification steps to combat bot purchases. So far, this change applies only to Nike and not to retailers like Foot Locker and Finishline, which means hopeful sneakerheads might have a better chance at multiple tries on certain sneakers.

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