Nike Announces 2014 #BETRUE Collection Celebrating LGBT Community
words // Zack Schlemmer
Nike continues their celebration of the Lesbian, Gay, Bisexual, and Transgender community this year with the 2014 #BETRUE collection. This year's collection includes the Free OG, Free 5.0 and Nike SB Zoom Janoski, each featuring rainbow-accented colorways reflecting the diversity within sports and the brand's support for the LGBT community. Along with the footwear will be an apparel set featuring the same #BETRUE rainbow motif, including specific graphics for New York, Los Angeles, Portland and San Francisco where special run clubs will be held this June.
Via Nike Inc:
Nike Free Run 5.0 and OG #BETRUE
In honor of the 10th anniversary of Nike Free, the 2014 #BETRUE collection includes both the Nike Free Run 5.0 and the Nike Free OG to celebrate the full spectrum of an athlete’s pursuit of sport—from performance to lifestyle. The Nike Free 5.0 features a reflective #BETRUE tribal print, which includes the words “Be True” among the bold patterns and shapes that compose the unique print. Nike Flywire on the 5.0 also reflects the color line in the gradient of the rainbow, and the sockliner and shoelaces also highlight #BETRUE. Both models create a rainbow between the left and right shoes when looking at the pair from multiple perspectives--front, back and above.
Nike SB Zoom Janoski
Professional skateboarder Stefan Janoski is one of several Nike elite athletes showing their support for #BeTrue in June. Janoski has lent his Be True signature to his signature shoe, the Nike SB Zoom Janoski. His hand-drawn Be True signatures on white canvas paper were turned into a rainbow print pattern for the upper, with no two pairs of the Nike SB Zoom Janoski #BETRUE exactly alike.
Nike will donate up to $500,000 of net profits of the #BETRUE collection to the LGBT Sports Coalition which supports the goal of eliminating discrimination in sport.
The #BETRUE collection is available beginning today, June 3rd at select Nike Factory stores, followed by a release on Nike.com and select Nike Stores and additional Nike Factory locations. See Nike's press release for full availability and locations.