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by Brendan Dunne
Nike is again hopping out of the box with a special stunt geared toward Air Max Day.
This time around they've dressed a gang of Fiats in South Korea to look like Air Max models. Captured so far are cars made to look like the Air Max 1, the Air Max 95, and the Air Max 97. As is usually the case with these sort of promo stunts, Nike has stuck with the most widely known colorways for each of the models: there's the Sport Red, Neon, and Silver Bullet, respectively. Also attached to the cars are giant Nike sneaker boxes that make things more explicit.
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