words // Brandon Richard
via Press Release
Chelsea Football Club and adidas have unveiled the new home shirt for the 2012/13 soccer season. The strip carries a gold theme, reflective of the year of sport and celebration in the capital in 2012.
The new Chelsea home kit features the adidas, Samsung and club crest in gold. This theme is also reflected in the iconic 3-Stripes across the shoulders and the ‘CFC’ motif seen on the rear of the neck. Subtle dark blue stripes also feature through the front of the shirt. The look is finished off with gold piping around the arms and neck. Design detail is repeated through the shorts and socks both of which feature golden three-stripes on Chelsea’s famous blue.
On the technical side of things, the 2012/13 shirt again features adidas TechFit technology in the shirt, proven to enhance performance. The kit will incorporateTechFit to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output. The shirts also feature ClimaCool, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
The new home kit will be available to buy May 10th 2012 but can be pre-ordered online at Chelsea Megastore.