Ride Your Bike in This New Balance Collection

New Balance channels cyclist culture again.

Images via New Balance

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by Brendan Dunne

Earlier this year, New Balance released its C-Series sneakers, which were designed with urban cyclists in mind.

The brand is again looking to the cycling world for inspiration with its new "Riders Club" pack of Elite Edition models.  Where the C-Series sneakers were slightly more performance oriented with their reflective details and lace pouches, this is a strictly lifestyle bunch. The inspiration also feels more abstract here–NB mentions that the neutral colors of the uppers are inspired by bike frames and that the pop colors are "cycling-inspired."

The New Balance Elite Edition "Riders Club" sneakers will release on April 1 at New Balance retailers.

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