words // Brandon Richard
New Balance has re-released the 990 in an updated version of the original that made its debut 30 years ago in 1982. The 990 is one of the brand's truly iconic styles and is also one of the longest running athletic shoe series in the industry.
“The 990 truly showcases our American shoemaking craftsmanship at its finest,” says Eric Vassall, Senior Product Manager at New Balance. “The 990 continues to provide the perfect blend of cushioning and stability for runners and is also the ideal balance of old-school style and modern design for our most discerning lifestyle consumers.”
Half an ounce lighter, the updated 990 focuses on New Balance's mantra of "less is more" with less layering through the eye row and saddle of the upper to deliver a better performance fit. Modern design lines and more color options round out the updates.