images // Angel Navedo
words // Brennan Hiro Williams
New Balance celebrated the launch of its new US574 customization experience in New York last night with a special event at its Flatiron District retail space.
The new customization kiosk allows users to 'Be a Maker,' utilizing fabric samples and touchscreen displays to create their own custom New Balance Made in USA 574. Each design has 14 parts, with 25 color and 9 material options, allowing for a wide variety of unique results.
Getting even more in-depth, the experience also allows customers the opportunity to 'Meet a Maker,' with a New Balance footwear craftsperson piecing together exclusive NYC 574 models on-site.
The New Balance Experience Store is located at 150 5th Avenue (5th Avenue and 20th Street) in New York City. Those outside of the area can customize their own US574 online now at newbalance.com.