New Balance Uses Denim On an Unexpected Sneaker

The 990 gets a makeover.

New Balance 990 Denim
Images via New Balance

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New Balance 990 Denim

by Brendan Dunne

The New Balance 990V3 is not the kind of sneaker that usually picks up on lifestyle materials.

Its relative the New Balance 990 has a tendency to do so as it's a more traditional retro shoe, but the 990 doesn't occupy the same space and hence has stayed away from material switch-ups for the most part. It's breaking the rules on this pair though, which fills in the upper's panels with a dark rinse denim.

This New Balance 990 style is available now directly from New Balance.

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