Making the New Balance M996
words // Brennan Hiro Williams
To celebrating the 25th anniversary of the New Balance Made in USA 996, Japanese magazine houyhnhnm traveled to New England to capture the assembly process behind the classic runner. Presented in a short, commentary-free video, houyhnhnm shows the crew at the Skowhegan, Maine New Balance factory piecing together the 996 (and 990), providing a closer look at the craftsmanship involved.
Take a closer look at the process in the video below: