Magenta and adidas Skateboarding Resurrect a Lost Classic

The two brands are bringing the Skate back to retail.

Images via adidas

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by Steve Jaconetta

adidas Skateboarding teams up with French-based skate shop Magenta for its latest collaboration.

A part of the latest "A-League" Collection, Magenta Skateboards co-founders Soy Panday and Vivien Feil chose to re-work the classic Skate silhouette, digging it out of the adidas Archives. Known as the "All Connected" edition, this pair draws inspiration from the companies' shared European roots as well as mutual team riders in Panday and Magenta pro, Leo Valls. They come in a cream, gold and burgundy colorway, featuring a full cream-based suede upper, with a burgundy back heel tab. Magenta's motto "All Connected" is written in gold foil on the heels with dual branding on the tongue tag and custom artwork on the insoles. The shoe sits atop a white vulcanized sole with a gum rubber bottom. A matching soccer-style jersey will also be available alongside the Skate.

The Magenta x adidas Skate will be available exclusively at Magenta in Europe as well as select adidas Skateboarding retailers throughout the US on Friday, May 1.

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