Kanye West Makes Fun of Nike On Twitter

Barking at a giant.

Kanye West Makes Fun of Nike Sales
via Huffington Post

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Kanye West Makes Fun of Nike Sales

by Brandon Richard

It's been an eventful few weeks for Kanye West on Twitter, and the hits keep coming.

Earlier today, West took yet another shot at Mark Parker and his old friends at Nike, Tweeting about a recent report that the company's overall sales slipped during the last week of Jan., while adidas saw a double-digit gain. Along with a capture of the article, West simply tweeted, ".... awwwwww..."

The news hardly marks the beginning of Nike's demise, but it is a good moment for adidas, which continues to make positive market strides following its North American leadership overhaul last year. There's no doubt that West has played a role in the increased business.