Jordan Brand & Just Don Launch "JUST JORDAN" BHM Pack Charity Auctions
words // Nick DePaula
images // Jotham Porzio
In an effort to celebrate the conclusion of Nike Inc.'s 2013 Black History Month Collection, the Jordan Brand, in collaboration with celebrity designer Don C, owner of RSVP Gallery and Just Don, are auctioning 37 exclusive pairs of Air Jordan 1s and signature BHM Just Don snapback hats.
The AJ 1 is flocked with the Nike BHM "Be Bold. Be True." graphic print over black leather, and also includes a python skin treatment along the Swoosh and collar strap. The matching Just Don snapback hat features a hand-tanned python bill and nubuck leather crown. The number of packs available honors the 37th anniversary of Black History Month.
The limited "JUST JORDAN" BHM packs will be sold via eBay auction held from February 21st at 5:00 PM PST until the conclusion of Black History Month on February 28th at 9:00 PM PST.
All proceeds from the online auction will be an additional donation to Big Brothers Big Sisters of America.
Additional details available at: JUSTJORDANBHM.COM
To place a bid on the "JUST JORDAN" BHM Pack, available in sizes 7-15, check out the live auction pages now on eBay.com.
About Nike Inc.'s Black History Month program:
Earlier in the month, Nike Inc. honored the 2013 Black History Month with Nike and Jordan product collections, asking consumers to answer the mantra "BE BOLD. BE TRUE." In keeping with a tradition of supporting those organizations that give back and inspire youth, Nike Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection.
The BHM program is an initiative created and managed by passionate Nike employees whom collaborate every year to not only inspire their communities with a premium product collection, but also celebrate the month through an annual day of service and the iconic "Sneaker Ball" event held in Portland, Oregon.