Chris Paul's Alter Ego Gets His Own Jordans

Jordan Brand taps into the alter ego of one of its biggest stars.

by Brendan Dunne

Last year, Jordan Brand brought Cliff Paul to life with a Jordan CP3.VII option on NIKEiD that let users take advantage of an argyle print and a mustachioed logo.

This year there's the Jordan CP3.VIII for Cliff Paul, nicknamed the "Born to Assist". The State Farm style shoe was unveiled by Complex, who mention that, unlike last year, there are no plans to bring this version of the shoe to retail. Instead, the sneakers and matching beanie will be dished out to influencers during the upcoming 2015 NBA All-Star weekend in NYC. The shoe is one of a ton of All-Star related sneakers that Jordan Brand will be involved in in the lead up to this weekend's festivities.

Images via Complex

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