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Jordan Brand Officially Unveils the CP3.VII

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words // Zac Dubasik

It has just been announced by Jordan Brand that Chris Paul's seventh signature shoe, the CP3.VII, will launch nationwide on October 5th, with a retail price of $125. It also hits NIKEiD on October 21st.

The lead colorway, which features black, white, green and purple, takes inspiration from "East LA and the 80s era that Chris Paul grew up in," according to Jordan Brand. 

On the performance side of things, the shoe sees a shift from Podulon to Podulite, as well as utilizing dynamic Flywire. “This shoe was made for speed and flight,” said Paul. “It’s a great feeling when I’m out there to know I’ve got the technical support to do what I need to do. The designers at Jordan really know my style of play and continue to make products that elevates my quickness on the court.”

One unique feature of the shoe is a synthetic heel stirrup which wraps the heel and integrates with the lacing, in order to priovide even better lockdown. “CP is one of the quickest point guards in the game,” said Justin Taylor, designer of the Jordan CP3.VII. With a fitting theme of “the need for speed,” Jordan designers took cues from high-performance sports cars. Signature details include perforations that mimic wind tunnel airflow on the quarter panel and VIN number digits on the shank plate are a nod to each of Chris’s children. The toe of the shoe features a number seven styled after the shifting pattern of a sports car.”

What do you think of the newest entry into the CP signature line? How does it compare to the past models? Will you pick up a pair?

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