John Wall's First adidas Signature Shoe is Just Part of the Process

'The Process' takes a humorous look at the stereotypical rise and fall of professional athletes.

adidas J Wall 1 x Foot Locker - The Process

by Brandon Richard

This week, John Wall will officially become a signature athlete again when the new adidas J Wall 1 hits stores. For Wall, it's just part of the process, which Foot Locker explains in a new spot featuring the All-Star point guard.

'The Process' takes a humorous look at the stereotypical rise and fall of professional athletes, the latter smoothed over by a retro release of an athlete's signature shoe. See all of the steps between in the video below.

The J Wall 1 hits retailers like Foot Locker this Friday, October 31 for $115.

RELATED: Breaking Down the adidas J Wall 1 with Designer Robbie Fuller