Jogging Memories: Brooks Launches Heritage Collection in Celebration of the Brand's 100th Anniversary
words // Zack Schlemmer
With a nod to the past, Brooks Running Company is finding a foothold in the future. Introducing the Brooks Heritage Footwear Collection, a casual, lifestyle footwear line for men and women that has been curated to honor and celebrate the history, heritage and spirit of the run. The collection, which coincides with Brooks’ 100-year anniversary, will launch with two of the most storied shoes in Brooks’ long history, the Vanguard and Vantage, in March 2014 at retailers nationwide.
“Leveraging 100 years of groundbreaking design and technology as well as a brand steeped in the running culture, Brooks aims to re-create the magic of the 1970s and ’80s through compelling, inspirational and historical footwear that will create a visceral response from customers young and mature alike,” said Shane Downey, Heritage Business Manager. “The Brooks Heritage Footwear Collection pays homage to the running boom of the ’70s by bringing back running models that were cutting edge in their day, bundled with modern aesthetics to create a sleek street-style shoe.”
The Vanguard and Vantage, two classic Brooks silhouettes each originally from 1976, return in premium materials and accurate-to-the-originals shape and feel. Both models arrive in colorways and sizing for both men and women.
Originally introduced in 1976, the Brooks Vanguard captures the essence of the 1970’s, utilizing clean design lines, rich aesthetics, and classic styling with an iconic T-toe. The Vanguard features a pigskin upper, as well as Brooks’ iconic Octopi outsole for traction, which has been recreated along with a pebbled Chevron and heel tab for opulence.
The Brooks Vantage first hit the ground running in 1976, and was the first shoe for Brooks to win the prestigious Runner’s World 5-Star Award. This historical running shoe featured the patented Brooks Varus Wedge and was available in widths for runners of all types and varieties. The reborn classic features a Nubuck leather upper coupled with supple, breathable mesh and features a beautifully crafted hand bag-leather Chevron and heel tab.