by Brandon Richard
Like KAWS two years ago, designer Jeremy Scott was tapped to design this year's MTV Video Music Awards Moonman award. Knowing Scott's reputation, an unorthodox, colorful sculpture was to be expected, but he also laced it in his own adidas JS Wings sneakers.
Adidas was ahead of the pack in integrating high fashion into sportswear. This is one of those instances when it pays off. See Scott and his Moonman on the VMAs tonight at 9:00 p.m. EST on MTV.