Is Michael Jordan to Blame For the Violence Over His Shoes?
words // Zac Dubasik
Violence, unsurprisingly, has once again crept into the sneaker world. And this time, fingers are being pointed in an interesting direction. The NY Daily News suggested that none other than Michael Jordan himself should “do something about it.” And by something, author Bernie Augstine suggests that MJ insist on online-only releases.
That’s an easy finger to point, and maybe public involvement from Jordan could help the situation. But that’s also letting Nike and Jordan Brand off the hook. The biggest issue surrounding these releases is simply a matter of supply and demand. More fans want these shoes than can lay hands on the pairs.
Limiting the number of shoes in the market helps create a mystique, and exclusivity surrounding a product has been an essential element of Nike’s marketing strategy for the greater part of the past two decades. However, making enough of these highly anticipated releases to go around would surely help alleviate at least some of these problems.
Online-only is a solution that may sound good on paper, but is much easier said than done, and misses a number of logistical points. First off, many of these releases aren’t limited to Nike-owned stores. Nike traditionally limits partner retailers from selling their products online, and some may not even have the technical capabilities.
Nike limiting these releases exclusively to their own retailers presents its own set of issues, which have already been creeping up, with some longtime partners taking exception to not having access to some of the biggest releases.
There’s also the “bot” problem when it comes to the web. These days, without the use of specialized software created to gain instant access to online releases, chances of scoring anything online are slim to none. Nike has taken steps to slow it down, but these bots are becoming more sophisticated, and at a pace that can’t be kept up with.
More shoes, available over a wider range of time through re-stocks, seems to be a win-win situation. With enough pairs, available often enough, to meet demand, the chances of violence-ridden launches should subside. At the same time, Nike is selling more pairs, thus making more money. That doesn’t mean a shoe like the Air Jordan 11 should be run into the ground, with monthly new releases. But the once-a-year Christmas launch, turning violent, is becoming something we can set our watches to. If the involved parties are interested in fixing the situation, addressing the supply issue appears to be a more realistic solution.
There’s plenty of blame to go around – the majority of which should be aimed at the individuals themselves who create these problems. But pointing to Michael Jordan, and suggesting online-only releases are shortsighted, and unrealistic solutions.
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Why blame him for it? Is he the one advertising this shit? Yes, the shoe has his name but don't mean he is the blame for it.
What the article said, it's supply and demand that's killing the shoe game. The more limited the shoe is, the more violence they hold on. You put a ONCE IN A YEAR shoe at the end of the year, at the best holiday of the year, IN A LIMITED supply? Who's to blame? The brand.
Why won't you try this out whoever the fuck is making this brand.
Release the 11s during summer with tons of supply THEN release another one on december with TONS of supply.
that hype shit is a perfect example of fucking capitalism. thats the way it is.
even if they produce enough pairs and you would have to wait only 2 weeks, there wold be some crackhead yuppies or unemployed bitches who want to have those shoes 2 weeks before the majority has it.
was the same with the iphone 4. purchased it on the apple webpage, got it within 10 days. i looked on ebay and it was at least around 100 euro extra on resell.
One other thing... ignorant fuck-tards are going to be ignorant fuck-tards, whether it's shoes, iPhones, PS4s or anything they feel they can disrespect people over. The same people fighting over Jordans are the same ones fighting over Black Friday sales. And I didn't hear anyone blaming Walmart or Best Buy for the chaos at their stores after Thanksgiving.
I knew some idiot was going to say this.
The truth of the matter is that people cannot be controlled. There will always be less than civilized people in line for products that are popular and valuable (to some).
Michael Jordan is at the cusp of this problem. He is what drives this hype over his shoe line. Nike is a billion dollar corporation that only cares about the almighty dollar. It does not care about safety issues. It does not care about customer satisfaction. It does not care about producing more of it's popular products. It only cares about itself and the prestige that is has carried...
Michael Jordan has every right to denounce the ongoing problems with these releases. He has the right to order Nike to produce more of his product due to demand. He is only interested in hype and the money (as well as interest) that his retro line creates. This is a man who lived under the Gatorade banner proclaiming that "I just wanna be like Mike". This is a guy who played great basketball. He is not a humanitarian. He is not a Nobel Peace prize winner. This man does not do anything other than enjoy his wealth that his fans have given him...
The least....he could do is demand Nike establish much stricter and safer procedures for his retro releases, and I mean that with all seriousness too.
You serious man like really. For one do you think he gives a fuck about how they release his kicks he doesn't know how broken it is you cant blame him for making a shoe popular its not him its the customer, in the 80s and 90s do you think people waited in line for days fighting? The year has moved forward but we have moved backwards dont blame MJ at least blame the dudes who sit around a table and say lets go up 10 more dollars and cut back production by 1000 pairs, Mike dont no nothing about supply and demand he aint no business man and your right he enjoys his wealth, oh well man his life WE ARE NOT HIS RESPONSIBILITY!!!
Do I think people waited in lines in the 80's and 90's? NO!!! Wanna know why? Well for one, there was plenty available and if a shoe sold out, it was restocked the next week. There wasn't any of this limited bullshit with certain models...Imagine the OG Grape V's in 1990 being a quick strike...Lmao! Those types of things just didn't happen...
As soon as the man retired, and Nike tried the market with more retro models is when they started becoming more strategic with how they marketed their shoes. Limited this, quick strike that, exclusive to a region or store.....shit like that...lol...
And you're gonna sit up here and give Jordan a pass because idiots like you give him your money every other week? LOL! Even myself, as hypocritical as it may sound, I have given JB plenty of my money throughout the years, with my first shoe being bought in 1992. But I'm not gonna pacify a problem that persists because Nike and Michael Jordan are too ignorant, money driven, and egotistical to do anything about it...
As I stated.....people NEED to take control of themselves. The truth of the matter is they never will. Is it Jordan or Nike's fault that people can't control themselves in line? NO!!! But it IS there fault that they let these limited sales runs and ignorant delinquents stand in line causing violence for certain shoes they put out.
How many years does it take for Nike to implement a better buying experience for the customers that crave for their products? ..and just for the record, you sound nieve and stupid to believe Michael Jordan is NOT a business man. That man is ALL ABOUT business........man!~
Some of you people need to stop defending a piece of leather, a Jumpman, and the man behind it so damn much....smh~
I dont wanna read all that lol
But you read something I typed much longer previously...yeah, makes sense....[/quote]
If you want to get technical dude the thing you typed was 236 words the second was 309... yeah, makes sense lol[/quote]
Okay douche bag, you read something about as long...happy now? [/quote]
lol yup just check yourself next time before sounding stupid