Investors Offering to Buy Reebok from adidas for $2.2 Billion

Investors offering adidas $2.2 billion for Reebok

by Brendan Dunne

According to The Wall Street Journal, investors are offering $2.2 billion to buy Reebok from adidas.

The buyers here are Jynwel Capital, an arm of the billionaire Low family of Asia, and funds connected to the government of Abu Dhabi. Their offer is considerably lower than the $3.8 billion that adidas paid to acquire Reebok back in 2006, but do keep in mind that Reebok's share of the U.S. footwear retail market has greatly fallen off since then - having dropped from 8% down to 1.8%. It's unclear whether or not adidas is receptive of the bid at this point, so it's far from a done deal. Do you think that Reebok could benefit from new management and ownership that would result in their departure from the adidas umbrella? Tell us in the comments and head to The Wall Street Journal for the full scoop on the Reebok offer that's being prepped for adidas.